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Rupifi has raised $25 million in a new financing round as the Indian startup, which currently provides buy now, pay later service to several marketplaces to serve their merchants, looks to expand its business-to-business payments offerings. The startup sifts through the partner marketplace’s data for its underwriting – on who should get a credit and its size. said that the startup will be expanding its product offerings in the next few months. The startup is now building an embedded checkout product – which, like its BNPL offering, will sit within the partner firm’s app and website – and will power any payment option including cash to process the payment. Rupifi, which largely works with non-banking financial companies to source the capital, has provided credit to over 50,000 sellers so far, Anubhav Jain, co-founder and chief executive of the startup, told TechCrunch in an interview.
