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Alpargatas Announces Strategic Investment In Rothy'S, A Digital-First Sustainable Footwear Brand Based In San Francisco, California

Dec 20, 2021•over 3 years ago
Sao Paulo

Description

Alpargatas S.A., the Brazilian lifestyle brand and global leader in open footwear and owner of the Havaianas "love brand," and Rothy's Inc., the innovative sustainable lifestyle brand, today announced that Alpargatas will make a strategic investment in Rothy's to fuel global growth and expand vertically-integrated operations. The transaction advances Alpargatas as a global powerhouse of desired and hyperconnected brands and positions Rothy's to accelerate its brand and retail expansion strategy as well as increase its factory operations and further drive sustainable innovation.

Company Information

Company

Rothy's

Location

Sao Paulo, Sao Paulo, Brazil

About

Rothy's takes a whole brand approach to sustainability in manufacturing, transforming recycled materials into beautiful shoes, handbags and accessories. With a vertically integrated supply chain, Rothy's minimizes waste by knitting each product to shape in its wholly owned factory in Dongguan, China. Since launching in 2016, Rothy's has transformed over 100 million single-use plastic water bottles and kept 275,000 pounds of marine plastic out of waterways. With over two million customers, Rothy's products are sold directly online and through Rothy's eight retail stores. Rothy's has been recognized for awards including TIME Most Influential Companies, Fast Company Most Innovative Companies, Forbes Next Billion-Dollar Startups and Inc. Best Places to work. Headquartered in San Francisco, California with offices in New York, New York and Shanghai, China. Further information is available at rothys.com. Follow Rothy's on Facebook, Instagram and Twitter @rothys.