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Rocksalt raises $3.5M in seed funding to assist executives in becoming influencers through AI marketing, aiming to enhance B2B online presence.

Jul 24, 2025•3 months ago

Amount Raised

$3.5 Million

Round Type

seed

Redwood CitySaasArtificial IntelligenceSoftware

Description

Rocksalt has successfully raised $3.5 million in seed funding to develop an AI platform that helps B2B companies establish credibility online. The startup, founded by Arjun and Anita Moorthy, focuses on facilitating engagement in professional communities. By surfacing valuable conversations, Rocksalt enables executives to improve their influence in relevant forums. The funding will aid in advancing their technology and market reach.

Company Information

Company

Rocksalt

Location

Redwood City, California, United States

About

Xpertly.ai, Inc. is doing business as Rocksalt. Rocksalt is a platform that helps companies get discovered in social spaces where B2B buyers already spend time, addressing the collapse of traditional search-driven inbound marketing. By empowering internal experts and executives to consistently share their knowledge, Rocksalt builds credibility early—before buyers even start searching. Like its namesake, Rocksalt brings out the hidden value in experts who are rich in insight but not focused on self-promotion.

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