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Reveal Raises $50M To Espouse The Benefits Of Partner Ecosystems

Apr 27, 2022•over 3 years ago

Amount Raised

$50 Million

Description

Business-to-business (B2B) companies are generating an increasing percentage of their revenue through partner ecosystems. In a 2018 Accenture survey, 76% of business leaders said that current business models will be unrecognizable in the next five years, with ecosystems being the main change agent. But despite their growing importance, businesses haven’t necessarily adopted technology to foster partnerships, instead relying on spreadsheets and lengthy virtual or in-person meetings.

Company Information

Company

Reveal

About

But in 2020, the startup began to broaden its product strategy, targeting marketers seeking to create and convert sales leads. Reveal claims that its algorithms — which process more than 200 million customer relationship management records from the company’s over 4,500 customers — are accurate, but it hasn’t conducted outside testing to verify this. Initially, Reveal, which was founded as Sharework, was focused on automated sales account mapping — i.e., the process of cataloging the people that work at a particular target account. Reveal is more transparent about its data collection and retention policies, claiming to not store personally identifiable information and delete customer relationship management data “as soon as the user requests it.”“Security and compliance has been a top priority from day one to allow our users to trust us with sensitive and important data in full confidence,” Bouchez said.Reveal’s future plans include tripling its 40-employee headcount (within the next 18 months), investing in product development, and expanding its online learning hub for partnership professionals.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech