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rediem raised $1.2M in a pre-seed round led by Ivy Ventures to onboard over 500 brands to its experiential loyalty rewards platform.

Dec 03, 20247 months ago

Amount Raised

$1.2 Million

Round Type

seed

New YorkSaasE CommerceSoftware

Investors

Notable E Commerce InvestorsJebbit FoundersNetcore CeoEntrepreneurs Roundtable AcceleratorIvy Ventures

Description

rediem has announced a $1.2 million pre-seed funding round to support rapid growth and onboard a 500-company waitlist. The investment was led by Ivy Ventures, with participation from various notable investors.

Company Information

Company

rediem

Location

New York, New York, United States

About

rediem is a purpose-driven loyalty software platform founded in 2023 by Regan Plekenpol and Sarah Ganzenmuller. It helps mission-driven brands build genuine communities and catalyze impact inspired by brand values. The platform facilitates customer engagement through experiential loyalty rewards, moving beyond traditional transactional relationships. rediem empowers brands to mobilize their consumers for good, enhancing customer lifetime value and engagement.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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