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Recast secures $5M in funding led by Morpheus Ventures and Airstream Ventures to develop smart payment platform and micro-payment wallet.

Jul 09, 2024about 1 year ago

Amount Raised

$5 Million

LondonMarketingSoftware

Investors

CooleyAirstream VenturesMorpheus Ventures

Description

Edinburgh-based fintech-for-media platform Recast has successfully closed a funding round of $5 million, with lead investment from Morpheus Ventures and additional funding from Airstream Ventures and Cooley. The investment will be used to further develop Recast’s API-centric smart payment platform and enhance its micro-payment wallet for the sale of digital commodities.

Company Information

Company

Recast

Location

London, England, United Kingdom

About

Recast is the fair content distribution and payment network. Designed for rights holders, agencies and to work in parallel with OTT providers, Recast is for anyone who wants to grow the reach AND revenue of their own or their clients' content whilst offering subscription-free access for their fans. Through Recast's proprietary distribution and payment technology you can set up, manage and distribute content anywhere across the internet - our Embed widgets can be placed on any website giving your fans seamless access and enabling you to use Affiliates to distribute your content to wider audiences. Maintain complete control of your content by setting the price, availability and Affiliate percentage, whilst your fans enjoy no subscription PPV access to the content they love. With a host of exciting extra features such as Channel Passes, advanced geo-blocking, consumption data dashboards and more, Recast offers the perfect solution for anyone looking to grow the reach and revenue of their content.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers