Direct to consumer baby products brand R for Rabbit has raised Rs 40 crore from private equity firm Xponentia Capital Partners, the company said in a release. Founded in 2014 by husband-wife duo Kunal Popat and Kinjal Popat, the company focuses on developing safe baby products that meet international quality guidelines at accessible price points. The company now wants to accelerate its growth with the capital it has raised. “We believe there is currently a gap in the Indian market, and the company is well positioned to establish leadership in this growing segment of the market,” said Devinjit Singh, founder and managing partner, Xponentia Capital Partners.