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Provenance Announces $40 Million Investment in MeUndies

Nov 23, 2020•almost 5 years ago

Amount Raised

$40 Million

Los Angeles

Description

Provenance, a growth equity investment firm based in Los Angeles, today announced it has made a $40 million investment in MeUndies, a leading men’s and women’s underwear, sleepwear, and loungewear brand with a fiercely loyal community of Gen Z and millennial customers. The investment will help MeUndies expand its capabilities in product design, production and distribution; further build the MeUndies online customer community; and expand the brand’s omnichannel operations into additional international markets and physical locations.

Company Information

Company

Provenance

Location

Los Angeles, California, United States

About

Based in Los Angeles, Provenance is a growth-stage investor focused on digitally intensive omnichannel brands. Utilizing a unique data-driven approach, Provenance was founded to assist an entire generation of brands navigating increasingly complex omnichannel growth strategies. Provenance seeks to partner with outstanding brands to help shape aggressive but prudent long-term growth strategies to maximize brand and enterprise value, while minimizing risk to the organization. To learn more, please visit https://www.provenance.digital/.

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