Prolific Raises $32M To Train And Stress-Test Ai Models Using Its Network Of 120K People
07/11/23, 11:29 PM
Location
londonMoney raised
$32 million
AI, when it works well, can feel like magic, but all too often AI-based systems don’t work as they should: if the data used to train models is not deep, wide and reliable enough, any kind of curve ball can send that AI in the wrong direction. A London startup called Prolific has built a system it believes can help head off that issue, by tapping a network of 120,000 human participants to inform and stress test AI models. And in a sign of demand for its services, Prolific has now raised some funding — £25 million ($32 million) — to expand its operations.
Company Info
Location
483 green lanes
london, ontario, canada
Additional Info
Prolific (www.prolific.co) is changing how research on the internet is done. We started by building a marketplace that connects researchers (from both Academia and industry) with instant, high quality, global research participants. Now, as a growing team, the bigger vision is to build the most powerful and trusted platform for behavioral research.
Quantitative and qualitative researchers, data scientists, and entrepreneurs all need valid and reliable data sources to make predictions about human behaviour and social change. Thanks to our online platform, researchers collect responses fast and participants earn cash rewards for themselves or for charity. It takes 5 minutes to start data collection, there's no middleman, and the product easily integrates with any survey software.
In a world of unreliable results, Prolific makes data trustworthy and connects the public with science.