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Powder Beauty raised an undisclosed amount in a pre-Series A round led by Sophia Collective and NKHEL to scale its operations in Saudi Arabia.

Aug 26, 202411 months ago

Round Type

series a

DubaiCosmeticsBeautyLifestyleRetailFashionE Commerce

Investors

Maha TaibahNikhil KamathNithin KamathNkhelSophia Collective

Description

Powder Beauty has successfully closed its pre-Series A funding round, led by Sophia Collective and NKHEL. The funding will help the startup scale its operations in Saudi Arabia, responding to the growing demand for eco-conscious beauty products.

Company Information

Company

Powder Beauty

Location

Dubai, Dubai, United Arab Emirates

About

Powder Beauty is the Middle East’s first female-owned and operated e-commerce platform for conscious beauty and wellness products, founded in 2018 by Ayat Toufeeq, Amina Grimen, and Marriam Mossall. The platform focuses on eco-conscious beauty, offering customers a range of clean, cruelty-free, and sustainable beauty brands. Powder Beauty aims to educate customers and expand its offerings, catering to the rising demand in the market. With recent funding, the company plans to scale operations and introduce exclusive brands to the region.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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