Rapidly Growing Disruptive Snack Brand PeaTos® Secures Cereal Giant Post Holdings to Lead $12.5M Series B Round
Rapidly Growing Disruptive Snack Brand PeaTos® Secures Cereal Giant Post Holdings to Lead $12.5M Series B Round
02/02/21, 10:04 AM
Location
los angelesMoney raised
$12 million
Round Type
series b
Less than six months after raising $7M in a Series A round, PeaTos®, the revolutionary snack chip brand, announced that it has secured Post Holdings, Inc. (NYSE:POST) to lead its $12.5M Series B round. The funds will enable PeaTos to continue driving its mission to revolutionize America’s favorite chips by adding nutrient-dense peas to the traditional corn base and replacing the artificial colors and flavors with more natural ingredients. PeaTos has experienced explosive growth and received widespread acclaim due to its unique approach of creating a better form of “junk food”, one that has all the flavor and fun of traditional snacks like Cheetos® and Doritos®, but all the nutrient claims of better-for-you options.
Company Info
Company
Post
Location
los angeles, california, united states
Additional Info
Post Holdings, headquartered in St. Louis, Missouri, is a consumer packaged goods holding company operating in the center-of-the-store, refrigerated, foodservice, food ingredient and convenient nutrition food categories. Through its Post Consumer Brands business, Post is a leader in the North American ready-to-eat cereal category offering a broad portfolio including recognized brands such as Honey Bunches of Oats®, Pebbles™, Great Grains® and Malt-O-Meal® bag cereal. The company was founded in 1897 by the legendary C.W. Post, who introduced the Grape Nuts brand to the world.