The L.A.-area startup now reports its iOS-only has seen over 5 million installs in its first year, with users primarily in the Gen Z demographic. The startup says that 75% of its users are between the ages of 14 and 18 and 95% of users are between 14 and 21. While the startup positioned itself as an Instagram alternative where friends create your profile, the app’s competition today is not really the established tech giants. The firm also reports that Locket has seen about 18.7 million worldwide installs to date, while LiveIn has hit a little more than 8 million installs. And although some of the competition may be ahead of it for now, the startup believes in its potential largely because its premise is unique. This is on top of the company’s $2 million seed round closed in late 2018, before Poparazzi was developed. “Poparazzi was maybe the 11th or 12th app that we built,” Alex says.