Plend is a consumer lender on a mission to better understand people who, up until now, have been ignored or exploited by mainstream credit solutions. Over the last two years, we have assembled a world-class team of credit risk, open-banking, machine learning and B2C fintech leaders who have built and tested the PLEND Score®, a proprietary lending model that enables people to access credit at genuinely affordable rates in the UK. We care passionately about creating a fairer financial future where we accurately assess real affordability in order to provide a truly low cost solution that enables people to live a full and happy life, which we all deserve. You’re unique, and we love that 👊 Backed by the Fair By Design Fund, NBS Ventures, Tomahawk.VC and Haatch Ventures To find out more, visit us at www.plend.co.uk or follow us on Instagram at @plend.uk.