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Pledge Raises $4.5M Seed Round To Build A Carbon-Measurement And Removal Api

Pledge Raises $4.5M Seed Round To Build A Carbon-Measurement And Removal Api

10/22/21, 8:11 AM
Money raised
$4.5 million
Round Type
seed
With the Climate Crisis looming, lots of companies want to do their part. But asking customers to “offset the CO2 emission of this delivery” is usually a hammer to crack a nut. There is very little transparency around carbon offsets. Plus, smaller companies want to access high-quality carbon credits, but calculate their impact at a product, services and transactional-level, and be able to purchase a fraction of a carbon credit rather than a very inaccurate “scheme.”

Company Info

Company
Pledge
Additional Info
Pledge has been operating in closed beta until now. Founded by early Revolut employees David de Picciotto and Thomas Lucas, as well as Freetrade’s co-founder and former CTO André Mohamed, Pledge will start with logistics and transportation. Pledge says companies will be able to measure and mitigate their shipments, rides, deliveries or travels to reach carbon neutrality by integrating the Pledge API. Pledge says its emissions calculations will follow global standards, including the GHG protocol, the GLEC framework as well as the ICAO methodology while complying with ISO standards. The key to it all is that Pledge says its platform will allow companies able to to purchase a fraction of a carbon credit (similar to retail investors purchasing a fraction of a stock) while offering access to balanced portfolios encompassing different methodologies and geographies (similar to an ETF).David de Picciotto, co-founder and CEO of Pledge said: “Currently, there is no easy and scalable way exists for companies of any size to understand and remove their emissions. We started Pledge to enable any company to launch high quality and verified climate products in the easiest and fastest way possible.”Robert Lacher, Co-founder and Partner of Visionaries Club said: “Pledge is building pipes for any business to launch applications to measure and mitigate their environmental impact. Plus, smaller companies want to access high-quality carbon credits, but calculate their impact at a product, services and transactional-level, and be able to purchase a fraction of a carbon credit rather than a very inaccurate “scheme.”Pledge is a startup which is aimed at industries like freight forwarding, ride hailing, travel, and last-mile delivery, where customers can be presented with how to add offsets to their transactions.