logo
logo

Playermaker Raised $40M To Make Elite-Level Performance Tracking Accessible To All Athletes

Jun 16, 2022over 3 years ago

Amount Raised

$40 Million

London

Description

Playermaker, the wearable footwear-mounted performance tracker, today announced that it has raised $40M in funding to date, led by Ventura Capital Group, with additional investment by MIG Capital, Pegasus Tech Ventures, and others. The funding will be used to further extend the company's global reach with an emphasis on accelerating its growth within the consumer market and developing a new Multi-Sport Platform to drive Playermaker's expansion beyond soccer, beginning with basketball.

Company Information

Company

Playermaker

Location

London, Ontario, Canada

About

Established in 2016, Playermaker is a sports technology company revolutionizing the way that athletes at all levels develop their skills by providing next-level insight into performance with its wearable footwear performance tracker. Now the fastest-growing footwear performance platform, Playermaker's ground-breaking technology transforms any footwear into a connected solution. It then provides in-depth analysis and monitoring of key athletic performance indicators via foot movements for team and individual use. With offices in London, Miami, and Tel Aviv, Playermaker's solutions are used by elite clubs, academies, and recreational athletes worldwide and deliver a competitive advantage to some of the most forward-thinking athletes, teams, and coaches with no additional infrastructure or installation required. To find out more, visit www.playermaker.com.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech