PlayOn! Sports (“PlayOn” or the “Company”), a leading high school sports media and technology company, and KKR, a leading global investment firm, today announced the signing of a definitive agreement under which KKR will make a significant investment in PlayOn, alongside PlayOn’s existing shareholder, Panoramic Ventures. The investment will support the Company’s growth as it continues to focus on building exceptional products and experiences for state associations, high schools, high school athletes and their fans across the country. Financial terms were not disclosed.