Pinterest Gets More Tiktok-Like With A ‘Watch’ Tab For Videos, Announces $20M In Creator Rewards
Oct 20, 2021•over 3 years ago
Financial ServicesSoftware
Description
Pinterest has been trying to reposition its business as a home to creators, not just a shopping inspiration site. Today, the company revealed its latest efforts on this front, which include more Snapchat and TikTok-inspired features, including a vertical video feed and plans to invest $20 million in “Creator Rewards.” It’s also announcing a series of expanded creator tools, like the ability to respond to videos with “Takes,” support for Amazon Affiliates, and more, as well as the launch of original content.