Pigment raises $145 million in a Series D funding round led by Iconiq Growth to scale its business planning platform for large companies
Apr 04, 2024•over 1 year ago
Amount Raised
$145 Million
Round Type
series d
ParisSoftwareInvestors
Felix CapitalGreenoaksMeritechIvpSandberg Bernthal Venture PartnersIconiq Growth
Description
Paris-based startup Pigment has raised a $145 million funding round in a Series D, led by existing investor Iconiq Growth. The funding will enable Pigment to scale its business planning platform for large companies and expand its customer base, which includes well-known clients like Unilever, Datadog, Kayak and Merck.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech