Amount Raised
$88 Million
Round Type
series c
Investors
First MarkIvpMeritechFelix CapitalIconiq Growth
Description
Pigment, the business planning platform, today announced an $88 million Series C funding round led by ICONIQ Growth. The Series C investment brings the company's total amount raised to $248M in under three years. Felix Capital, as well as previous investors Meritech, IVP and FirstMark have also joined the round.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech