New Delhi: Direct-to-consumer (D2C) home fragrance and wellness brand Phool.co has raised $8 million in a funding round from consumer-focused venture fund, Sixth Sense Ventures. The round also saw participation from existing investors, Bollywood actor Alia Bhatt and IAN fund, a statement issued by the company said.

”The company said with the fundraise, Phool will scale up operations, and ramp up R&D efforts to make animal leather obsolete with Fleather - a vegan alternative to animal leather.

Alia Bhatt-Backed Phool.Co Raises $8 Million In Funding From Sixth Sense Ventures

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Alia Bhatt-Backed Phool.Co Raises $8 Million In Funding From Sixth Sense Ventures

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