Pendulum Raises $5.9M To Help Organizations Track Harmful Narratives
01/07/22, 3:00 PM
Money raised
$5.9 million
Industry
software
Pendulum helps companies, governments and other organizations track harmful narratives on social media platforms and elsewhere on the web. The company today announced that it has raised a $5.9 million seed round led by Madrona Venture Group, with participation from Cercano Management and others. The service was incubated inside Madrona Venture Labs.
Company Info
Additional Info
The company today announced that it has raised a $5.9 million seed round led by Madrona Venture Group, with participation from Cercano Management and others. With support for YouTube, BitChute, Rumble and Podcasts currently available, the platform will grow to encompass all social platforms of importance over the coming months.”The team behind Pendulum Listes stressed that for a platform like Pendulum to work, it has to cover as many platforms as possible. ” That means the company can work with corporations, for example, which may want to track narratives around a company’s executives and assets, for communications but also security reasons.Because it doesn’t want to decide whether something is true or not, Pendulum opens itself up for use by nefarious actors as well. Listes argues that the company doesn’t track any personal identifiable information, though, and that the team is quite cognizant of this possibility. ”Yet while Pendulum can be used by government agencies to track online narratives, it’s a commercial service first. But Listes also noted that Pendulum isn’t in the business of adjudicating truth.