#Paid Raises $15 Million In Series B Funding To Expand Creator Marketing Platform

#paid, a creator marketing platform that connects brands with content creators, announced it secured $15 million in Series B funding. Sands Capital, a long-term investor in leading innovative businesses globally, led the round with a $9 million investment. Ascential (who own Cannes Lions), Vanedge, and BDC Capital participated in this round and eCommerce experts Arati Sharma, Web Smith, and Nik Sharma. Notable content creators and celebrities have also joined as new investors, including Murda Beatz, Jasmine Lorimer, Ryan Millier, Alen Palander, and The XO Crew.