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Pacifica Beauty Receives Strategic Investment From Brentwood Associates, Appoints New Ceo

Jan 29, 2022•over 3 years ago
Los Angeles

Description

Pacifica Beauty, the pioneer of 100% vegan, cruelty-free, clean beauty, today announced that it has received a strategic investment from Brentwood Associates, a growth-oriented middle market private equity investment firm. Brentwood’s investment coincides with the appointment of new Chief Executive Officer and Board Member, Nathalie Kristo, a longtime L’Oréal executive who prior to joining Pacifica served as Huda Beauty’s North America President, then CEO based in Dubai. In this new partnership, Pacifica founder Brook Harvey-Taylor moves to the role of company President. Together, they will leverage Brentwood’s expertise scaling disruptive consumer brands to accelerate the company’s omnichannel growth strategy and broaden awareness for the brand’s high-quality, purpose-driven products.

Company Information

Company

Pacifica Beauty

Location

Los Angeles, California, United States

About

Beauty activists since 1996, Pacifica has always been on a mission to make clean beauty more accessible to everyone using the most effective 100% vegan, cruelty-free and plant powered ingredients at the best prices. Pacifica’s core value is putting the planet first, protecting animals and never compromising for people. Pacifica abides by its strict Compassion Standards, which includes over 1,800 ingredients the brand will never use in its formulations. Every product is carefully formulated with the strictest standards. Since its inception, Pacifica has strived to do better for our planet — from the ingredients Pacifica sources to the packaging its products come in. Pacifica works to minimize its footprint on the planet by using less packaging, PCR (post-consumer recycled plastic), glass, and/or aluminum. In partnership with Plastic Collective, Pacifica will be providing funding to develop plastic recycling social enterprises and address plastic waste in territories with high environmental leakage. To learn more about Pacifica, visit PacificaBeauty.com or follow the brand @pacificabeauty.