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Startup Ow Raises £1M To Add Digital Smells To Metaverse

Mar 15, 2022•over 3 years ago

Amount Raised

£1 Million

Round Type

seed

Description

OW Smell Digital, a tech company trying to digitise the sense of smell for use in metaverse applications, has raised £1m in seed funding in a round led by Parkwalk Advisors.

Company Information

Company

Ow

About

It has previously collaborated on virtual reality immersion experiences to provide an additional level of realism.Smell-O-vision reborn?The company described its technology to UKTN as “a kind of photoshop for smell” wherein the software communicates with the hardware to “predict the perceptual and behavioural effects scents have on each individual user”. The company has also described itself as seeking to be “for smell what Dolby and Adobe are to sound and vision”.OW has three commercial areas it is targeting: health and wellbeing, immersive experience and innovative research. The startup told UKTN that its technology could one day be used to improve the “early-stage detection of degenerative diseases such as Parkinson’s and Alzheimer’s”. OW is not the first company to attempt to commercialise so-called ‘smell-O-vision’.