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Outpoint Raises Usd$1.2M To Help High-Growth Brands Improve Paid Marketing Effectiveness Through Automated Media Mix Modeling

Nov 22, 2021•over 3 years ago

Amount Raised

$1.2 Million

Round Type

seed

Toronto

Description

OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions.

Company Information

Company

Out Point

Location

Toronto, Ontario, Canada

About

OutPoint is a data science and media mix modeling (MMM) platform that empowers high-growth B2C brands to improve marketing budget allocation and maximize growth efficiency. OutPoint's predictive models recommend how much to dial-up or dial-down ad spend across channels and offer a roadmap for unlocking future growth. Learn more here: https://www.outpoint.app