OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions.

OutPoint is a data science and media mix modeling (MMM) platform that empowers high-growth B2C brands to improve marketing budget allocation and maximize growth efficiency. OutPoint's predictive models recommend how much to dial-up or dial-down ad spend across channels and offer a roadmap for unlocking future growth. Learn more here: https://www.outpoint.app

Outpoint Raises Usd$1.2M To Help High-Growth Brands Improve Paid Marketing Effectiveness Through Automated Media Mix Modeling

Outpoint Raises Usd$1.2M To Help High-Growth Brands Improve Paid Marketing Effectiveness Through Automated Media Mix Modeling

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