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Oriient Secures $11 Million Series A Funding To Bring The User Experience And Data-Driven Insights Of The Digital World To Brick And Mortar Buildings

May 10, 2022•about 3 years ago

Amount Raised

$11 Million

Round Type

series a

Tel Aviv

Description

Oriient (http://www.oriient.me), the company behind the world's most advanced indoor positioning solution, announced an $11 million Series A funding round today, bringing the total investment in the company to $16 million. OurCrowd, a global venture capital equity platform with over $1 billion of assets under management (previous investments include Lemonade and Beyond Meat), participated in this round, as well as Regal Four (a Beren family venture entity), F2 Venture Capital, NGN Partners, and Future Energy Ventures. The funding will help scale implementation of Oriient to tens of thousands of locations, open new verticals, and drive global sales.

Company Information

Company

Oriient

Location

Tel Aviv, Tel Aviv District, Israel

About

For retailers, Oriient enables in-store navigation (capturing revenue that would otherwise be lost due to unfound products), proximity marketing and foot traffic analytics. "Oriient has an impressive team of top-notch scientists working on unique and challenging deep tech problems—they're truly cutting edge," says Jonathan Saacks from F2 Venture Capital. Oriient is the pioneer of accurate software-only indoor location services, bringing the convenience and data-fueled personalization of the digital world to the brick-and-mortar customer experience at massive scale.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech