Optimove Raises $75 Million To Help Brands Deliver Ai-Mapped Customer Journeys And Personalization At Scale
Optimove Raises $75 Million To Help Brands Deliver Ai-Mapped Customer Journeys And Personalization At Scale
09/27/21, 12:37 PM
Location
tel avivMoney raised
$75 million
Optimove, a leader in CRM marketing, today announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, expansion of the company’s Customer Relationship Management (CRM) Marketing platform, and further acceleration of Optimove’s rapid growth. The company also announced the addition of Summit Partners’ Head of Europe, Han Sikkens, and Managing Director Steffan Peyer to its Board of Directors.
Company Info
Location
tel aviv, tel aviv district, israel
Additional Info
Optimove is the leading CRM Marketing Hub, empowering marketing teams to create and manage large-scale, customer-led journeys. Optimove's CRM Journey mapping algorithm leverages AI to autonomously surface valuable customer engagement opportunities, orchestrate self-optimizing customer journeys, and accurately measure the incremental impact of all marketing interactions. Optimove is used by leading brands including Dollar Shave Club, Entain, Papa John's, Penn National, and Staples, to maximize customer loyalty, retention, and lifetime value. For more information, go to www.optimove.com