Optilogic has raised $40M in Series B funding, led by NewRoad Capital Partners with participation from MK Capital and Moore Strategic Ventures. The company will use the funds to enhance its optimization and decision-making platform.
Apr 08, 2025•9 months ago
Amount Raised
$40 Million
Round Type
series b
Investors
Moore Strategic VenturesMk CapitalNew Road Capital Partners
Description
Optilogic, an Ann Arbor, MI-based supply chain design software provider, raised $40M in Series B funding. The round was led by NewRoad Capital Partners, with participation from MK Capital and Moore Strategic Ventures. The company intends to use the funds to intensify development of its optimization and decision-making platform. Led by CEO Don Hicks, Optilogic is enabling companies to build virtual supply chain models to test and implement changes effectively.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech