Open Farm Receives $65MM+ Minority Growth Investment Led By General Atlantic
Jan 12, 2021•over 4 years ago
Amount Raised
$65 Million
Description
Open Farm, a premium pet food brand committed to raising the bar on the way we feed our pets, has raised $65MM+ USD ($80 MM+ CAD) in its latest round of funding, led by leading global growth equity firm General Atlantic. This marks General Atlantic’s first investment in the pet industry, and they join the company’s leadership team and existing minority partner, Encore Consumer Capital, on Open Farm's long-term growth journey. The funding will be used to accelerate Open Farm’s mission to Do Some Good for animals and the planet, introduce the brand to millions of new pet parents, and support continued innovation to transform the way pets are fed through high-quality nutrition.
Funding Insights
Based on industry dataTech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech