In 2020, the vast ecosystem of six million sellers worldwide on Amazon generated over $300 billion in sales, which was a 50 per cent year-over-year growth. It continued in the first quarter of 2021 reaching 61 per cent growth, thereby making it the 42nd largest economy in the world. Even the firms acquiring successful brands on Amazon have gained around $7 billion in capital over the past twelve months. Of these, almost 3,000 sellers in the UK have hit $1 million in turnover.