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Ethnic Grocery App From London, Oja Wants To Fuel Expansion With £2.5M Funding

Nov 11, 2021•almost 4 years ago

Amount Raised

£2.5 Million

Round Type

seed

Description

In the UK, access to specific foods, health and beauty products from certain cultures largely depends on where you live. It can be highly challenging to access ethnic products in the region. While the most common way to get access to these products is via local brick-and-mortar stores, the quality and stock are not always guaranteed.

Company Information

Company

Oja

About

The company ships orders from its own warehouses and dark stores to homes across London. What’s more, Oja operates a full-stack system, buying at wholesale, holding this inventory in a central mini-fulfilment centre and dark stores in cultural hotspots, and offering optimising next-day delivery. Oja, a food delivery startup based in London is a one-stop-shop for cultural groceries and world foods that revolutionises access to cultural & ethnic produce. From the use of technology to her relationship and deep connections with suppliers, and her full-stack approach, Mariam and her team are building a game changing company that is set to raise the bar for the underserved communities across London, the UK and Europe.”Sharmadean Reid, founder and CEO of The Stack World said: “Oja is an exciting and much-needed service that will benefit people that want more choice when it comes to buying ethnic produce and busy professionals who do not have time to visit their local high street.