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Ofcolor Announces Investment From Psg

Aug 05, 2021•about 4 years ago
Maplewood

Description

OfColor, an enterprise SaaS provider focused on the financial health of employees of color, today announced a strategic seed investment from funds advised by PSG, a leading growth equity firm partnering with middle-market software and technology-enabled services companies. OfColor is on a mission to help employees of color earn and keep more of their income. The Company aims to integrate the best from fintech and behavioral finance into a single platform, leveraging the combination to improve the financial health of minority employees. Financial terms were not disclosed.

Company Information

Company

Of Color

Location

Maplewood, Minnesota, United States

About

OfColor is a financial wellness SaaS platform that is wholly focused on improving the financial health of employees of color. We see employers as powerful distribution partners for our products, and we aim to enable companies of all sizes to provide their employees with access to premier fintech tools and services—that are specifically designed for us, by us. In our view through our unique understanding of behavioral finance, our relevant offerings may work to build wealth and secure critical financial legacies. We believe, our model lets employers save on benefits, improve retention and compel recruitment. Together, we close the gap. To learn more about OfColor, www.ofcolor.com.