Tamim Mourad, co-founder of eSalon, an e-commerce site for hair color, said that for years the company tried to build its own lifetime value model to be better at prediction, but didn’t have a data science team. With Ocurate, it can now build more accurate predictive models to better target and segment clients, and understand where the company sits historically. Next up, the company intends to raise another round in the second quarter of 2023, and Konitzer said Ocurate is on target to have 20 customers by the end of next year. Meanwhile, the new funding will enable Ocurate to get its product out to the public in 2022, double its team from seven employees to 14 and further invest in integrations, data science and machine learning capabilities.