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Liverpool tech business OBT Live raised £2.5m in Series A funding led by NPIF II – Praetura Equity Finance to scale its services and expand its UK team.

Jun 05, 2025•3 months ago

Amount Raised

£2.5 Million

Round Type

series a

LiverpoolArtificial IntelligenceGamingSoftware

Investors

Npif Ii – Praetura Equity Finance

Description

OBT Live has raised over £2.25m in Series A funding, valuing the business at over £10 million. The funds will help expand their UK team, invest in product development, and accelerate market penetration. Recently, the company opened an office in Dubai as part of its global strategy. Led by Praetura Ventures, the investment reinforces OBT Live's commitment to enhancing marketing through AI-driven solutions.

Company Information

Company

OBT Live

Location

Liverpool, England, United Kingdom

About

OBT Live is a Liverpool-based tech company that utilizes technology from the games industry to enhance marketing campaigns. They employ AI and real-time insights to deliver hyper-personalized experiences for brands in various sectors, including media, sport, retail, and leisure. The company has developed proprietary software, Engage AI, to adapt to user behavior dynamically. Recent expansion efforts include opening an office in Dubai as part of their global strategy.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers