Nuvie is a Bengaluru-based startup focused on making healthy eating enjoyable and sustainable through high-protein, fiber-rich snacks and beverages. Founded by former leaders from Cult.fit, Nuvie aims to offer a 'Better-For-You' food and beverage brand that balances health and taste. The company has already launched lactose-free protein shakes and is planning to introduce more innovative products. Nuvie actively targets lifestyle-conscious consumers who seek healthier indulgence.