The B2B marketplace for sustainable, innovative ingredients and packaging, Novi Connect raises $40M in new funding led by Tiger Global with follow-on investments from Defy.vc and Greylock. The new round comes just under six months after Novi announced its $10.3M raise and brings Novi's total funding to over $51M.

Novi helps brands build sustainable products. Through a data-rich network of suppliers, manufacturers, and retailers, brands can easily formulate, discover, sample, and purchase innovative ingredients and sustainable packaging as they build new products. Founded by Kimberly Shenk, an Air Force captain veteran and the former Head of Data Science at Eventbrite, Novi is backed by Tiger Global, Greylock Partners, and Defy.vc. For more information on Novi, visit noviconnect.com.
Contact:Leigh-Anne Anderson310-990-5752
SOURCE Novi Connect

Novi Connect Raises $40M To Make Sustainability Accessible For Consumer Brands

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Novi Connect Raises $40M To Make Sustainability Accessible For Consumer Brands

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