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Novi Connect Raises $10.3M To Help Brands Build Transparent And Sustainable Products

Sep 07, 2021about 4 years ago

Amount Raised

$10.3 Million

San Francisco

Description

Novi Connect (Novi), the first B2B marketplace to help brands build and manufacture transparent products, announced $10.3M in new funding from Greylock, with participation from Defy Partners, Thomas Layton (Executive Chairman of Upwork and former OpenTable CEO) and Yannis Skoufalos (former Global Product Supply Officer at P&G). Currently focused on personal care, beauty, and home goods, Novi plans to use the funds to expand to additional categories and continue to build out its marketplace.

Company Information

Company

Novi Connect

Location

San Francisco, California, United States

About

Novi helps brands build transparent and sustainable products. Novi is the first network that uses data to connect the complex ecosystem of suppliers, manufacturers, and retailers to help brands easily discover, sample, purchase, and manage materials as they build transparent products. Founded by Kimberly Shenk, a retired Air Force captain, and former Head of Data Science at Eventbrite, Novi is backed by Greylock and Defy Partners. For more information on Novi, please visit: https://www.noviconnect.com/ Contact:Leigh-Anne Anderson3109905752[email protected] SOURCE Novi Connect

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech