Novi Connect Raises $10.3M To Help Brands Build Transparent And Sustainable Products
Sep 07, 2021•about 4 years ago
Amount Raised
$10.3 Million
Description
Novi Connect (Novi), the first B2B marketplace to help brands build and manufacture transparent products, announced $10.3M in new funding from Greylock, with participation from Defy Partners, Thomas Layton (Executive Chairman of Upwork and former OpenTable CEO) and Yannis Skoufalos (former Global Product Supply Officer at P&G). Currently focused on personal care, beauty, and home goods, Novi plans to use the funds to expand to additional categories and continue to build out its marketplace.
Funding Insights
Based on industry dataTech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech