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Bezos-Backed Food Tech Company Notco Announces Investment From Enlightened Hospitality Investments, The Growth Equity Fund Affiliated With Danny Meyer’S Union Square Hospitality Group

Jun 02, 2021•about 4 years ago

Description

NotCo, a five-year-old plant-based food tech company founded in Chile and now competing in five countries within four product categories, today announced an investment from Enlightened Hospitality Investments (EHI), where Shake Shack founder and QSR trailblazer, Danny Meyer, is a partner. Having launched its NotMilkTM in the U.S. nationwide at Whole Foods Market just a few months ago, the brand has already confirmed distribution in more than 3,000 stores in the first half of 2021.

Company Information

Company

Not Co

About

NotCo is an industry-changing, fast-growth food tech leader and the only global company disrupting massive food and beverage segments including dairy, eggs, and meat simultaneously. NotCo has launched products including NotMilk™, NotBurger™, NotMeat™, NotIceCream™ and NotMayo™ in the U.S., Brazil, Argentina, Chile, and Colombia and in less than three years has become the fastest-growing food tech company in Latin America. NotCo utilizes a proprietary artificial intelligence technology, Giuseppe, which matches animal proteins to their ideal replacements among thousands of plant-based ingredients. Its one-of-a-kind technology will eventually enable NotCo to be a powering tool for food and beverage innovation partnering with other companies to accelerate of the transformation of the food industry. For more information, please visit www.notco.com.