New Generation has raised $4.5 million in seed funding to improve AI-powered shopping experiences. The funding aims to help brands adapt their digital storefronts for both humans and AI agents.
New Generation has raised $4.5 million in seed funding to improve AI-powered shopping experiences. The funding aims to help brands adapt their digital storefronts for both humans and AI agents.
05/20/25, 6:08 PM
Location
san franciscoMoney raised
$4.5 million
Industry
software
Round Type
seed
Artificial intelligence commerce startup New Generation has raised $4.5 million in seed funding. The company is focused on creating digital storefronts designed for both human customers and AI agents. The funding will help brands adapt to the rise of AI-powered shopping and enhance their online presence. Co-founders Adam Behrens and Jonathan Arena emphasize the importance of building for both humans and machines.
Company Info
Location
san francisco, california, united states
Additional Info
New Gen builds commerce infrastructure that powers conversational shopping experiences across AI chat, generative website, and agentic shopping flows. New Gen transforms static brand product catalogs into structured, AI-readable data, allowing brands to deploy dynamic storefronts with natural language search that's tailored for both human customers and AI shopping agents.