Mutiny, Which Personalizes Website Copy And Headlines Using Ai, Raises $50M
04/20/22, 3:00 PM
Location
san franciscoMoney raised
$50 million
Industry
consumer goods
data and analytics
hardware
Advertising, particularly online advertising, isn’t a surefire way to bolster business. A report from ecommerce analytics platform Glew drives the point home: In 2015, 75% of retailers that spent at least $5,000 on Facebook ads ended up losing money on those ads, with the average return on investment landing around -66.7%. Obviously, that’s just one segment — retail. But the picture doesn’t brighten even after broadening out to all categories of advertising
Company Info
Location
san francisco, california, united states
Additional Info
While Mutiny initially applied GPT-3 only to site headline suggestions, the company eventually began applying the model to whole-page generation, leveraging Mutiny’s customer data to tune GPT-3 for the purpose.“Our AI is learning from a proprietary data set of hundreds of standardized, anonymized buyer attributes and the content that leads them to convert. But the company has impressive momentum behind it. The company, whose total capital raised stands at $72 million, plans to more than double the size of its 40-person team by 2023 while “invest[ing] heavily” in its AI technology.