logo
logo

Mutiny, Which Personalizes Website Copy And Headlines Using Ai, Raises $50M

Apr 20, 2022•over 3 years ago

Amount Raised

$50 Million

San FranciscoConsumer GoodsData And AnalyticsHardware

Description

Advertising, particularly online advertising, isn’t a surefire way to bolster business. A report from ecommerce analytics platform Glew drives the point home: In 2015, 75% of retailers that spent at least $5,000 on Facebook ads ended up losing money on those ads, with the average return on investment landing around -66.7%. Obviously, that’s just one segment — retail. But the picture doesn’t brighten even after broadening out to all categories of advertising

Company Information

Company

Mutiny

Location

San Francisco, California, United States

About

While Mutiny initially applied GPT-3 only to site headline suggestions, the company eventually began applying the model to whole-page generation, leveraging Mutiny’s customer data to tune GPT-3 for the purpose.“Our AI is learning from a proprietary data set of hundreds of standardized, anonymized buyer attributes and the content that leads them to convert. But the company has impressive momentum behind it. The company, whose total capital raised stands at $72 million, plans to more than double the size of its 40-person team by 2023 while “invest[ing] heavily” in its AI technology.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech