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Mustard Raises $3.75M To Democratize World-Class Coaching Across Various Major Sports

Jan 18, 2022•over 3 years ago

Amount Raised

$3.75 Million

Round Type

seed

Los Angeles

Description

Mustard, the world's first sensorless connected-coaching platform for skill sports, today announced a $3.75 million seed round led by the Lake Nona Sports & Health Tech Fund (a partnership between leAD Sports & Health Tech Partners and Tavistock Group). New investors also include, among others, Mark Cuban, OneTeam Partners, Ronnie Lott, Justin Rose, the Major League Soccer Players Association, the United States Women's National (Soccer) Team Players Association, owners of several major professional sports teams, Global Rugby Ventures, Dan Rosensweig (CEO of Chegg!), Gary and Adam Jacobs, and the Wessell family. They join existing investors including Drew Brees, Nolan Ryan, Reid Ryan, Justine Siegal, Shasta Ventures, Intersect VC, and David Novak. The round brings Mustard's total funding to $6M, and will be used to develop the company's groundbreaking connected-coaching platform across numerous major skill sports.

Company Information

Company

Mustard

Location

Los Angeles, California, United States

About

Mustard is revolutionizing the power of play by making widely accessible automatic, hyper-personalized training plans for physical and mental training from two of the most successful coaches of all time: Dr. Tom House and Jason Goldsmith. Armed with a proprietary, sensorless automatic motion identification and analysis tool, Mustard's platform conducts complex data analysis of video captured in app on a player or coach's mobile phone, and delivers easily understandable report cards along with personalized, actionable drills to optimize performance. Learn more at: www.teammstrd.com.