Momentum Announces $5M Seed To Automate Sales Tasks In Slack
11/10/21, 4:31 PM
Money raised
$5 million
Round Type
seed
The sales process can be chaotic, with data flowing in from a variety of sources and a number of people involved. Salesforce bought Slack for more than $27 billion last year because it recognized it could be the glue that holds this together. Momentum, an early-stage startup, wants to build on that relationship by being the automated collaboration layer between sales and the rest of the organization.
Company Info
Additional Info
Today, the company announced a $5 million seed round led by Basis Set Ventures with participation from Inovia Capital, Leadout Capital, South Park Commons and a group of industry angels. Momentum CEO and co-founder Santiago Suarez Ordoñez said the company originally wanted to build a deal room on top of Slack, but when Salesforce took that route in its first round of Slack integrations in August, the company decided to attack a different problem. The company just hired its 14th employee since closing the seed round in August. The company has a diverse founding team that includes Suarez Ordoñez’s wife — COO Ashley Wilson — and CTO Moiz Virani. The company said it takes building a diverse team extremely seriously. The company is now operating at least part of the time out of shared spaces, but he said that being together makes it feel more real to him.“Not that it wasn’t real half a year ago, [but the fact that] we couldn’t be together was just just a weird artifact of how the world was working,” he said.Scratchpad snags $13M Series A to simplify Salesforce data entry