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Metric raised €8M in a Series A funding round led by various investors to advance its AI-powered advertising platform for Shopify merchants.

Feb 27, 20257 months ago

Amount Raised

€8 Million

Round Type

series a

OsloMachine LearningArtificial IntelligenceAdvertisingE CommerceSoftware

Investors

Marketer GroupAltitude CapitalKvantiaMp PensjonTryJohan BrandMagnus Carlsen

Description

Oslo-based AI company Metric has secured €8 million in a Series A funding round to further develop its automated marketing platform for Shopify merchants. The funding will be allocated toward enhancing AI capabilities, expanding into new markets, and scaling operations.

Company Information

Company

Metric

Location

Oslo, Oslo, Norway

About

Metric is an Oslo-based AI company that develops tools for automating digital advertising, specifically targeting e-commerce businesses using Shopify. Their platform leverages machine learning to optimize campaign creation, budget distribution, and performance management across Meta and Google. With a rapid growth trajectory, Metric serves a global clientele, aiming to transform digital marketing processes for online retailers. The company's focus on AI-driven solutions is set to revolutionize advertising efficiency and return on ad spend.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers