Measured Secures $21M To Solve Attribution For Advertisers
05/04/22, 1:00 PM
Location
austin
Money raised
$21 million
Telescope Partners is investing $21M in Measured to validate the true business impact of media investments for consumer brands. Increasing restrictions on user-level tracking and the continued focus on data privacy by Apple and Google have made legacy attribution platforms less effective, denying brands the insight needed to make smart decisions about advertising.
Company Info
Location
austin, texas, united states
Additional Info
Measured is an incrementality measurement platform built to help DTC brands make smarter media investment decisions. The easy to use, enterprise-grade technology, proven test and control methodologies, and cross-channel source of truth reporting give marketers the answers they need to grow their business. Measured incrementality experiments are expertly designed for every marketing channel and are powered by a marketing data warehouse that is purpose built for each individual brand.
Since Measured was founded by attribution industry veterans in 2017, more than 100 customers like Crocs, Olukai, Parachute, Ruggable, and Yeti have used incrementality measurement to make informed decisions that increase media performance and drive business growth. For more information, visit measured.com.