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Masters, An App For Training With Celeb Athletes, Closes A $2.7M Seed Funding Round

Jan 12, 2022•over 3 years ago

Amount Raised

$2.7 Million

Round Type

seed

Description

It’s now 2022 and there are many, many apps out there that allow you to do cardio or build muscle by taking classes inside smartphone apps. We are all familiar with the success of platforms like Peloton (IPO’d), but there are of course new upstarts such as FiiT (raised £9M) or Fitplan (raised $9.9M). Plus there is Moxie, where coaches creator their own courses. What has not quite been cracked yet is the celebrity fitness class

Company Information

Company

Masters

About

Now a new startup – in beta since 2021 – hopes to become that platform where elite athletes can train mere mortals such as myself. The startup has now closed a $2.7M Seed funding round led by Sweet Capital (the King.com founders fund) with participation from Mucker Capital, Goodwater Capital and Luxor Capital. The company has signed-up world-famous athletes such as X Games & 3x Olympic snowboarding champion, Shaun White; World & 9x US champion in 3,000 meter steeplechase, Emma Coburn; Surfing world champion, Kai Lenny; Soccer superstar and Golden Ball winner, Ada Hegerberg; and 2x Wimbledon tennis champion, Petra Kvitova – Masters (see what they did there?) is an app that lets users train with some of the world’s most famous athletes and learn the tricks of their trade via 4-week-long, guided, on-demand, training programs. Our goal is to translate those winning methods into actionable programs that anyone can adopt.”Masters appMasters is live now as an iOS app, with each course being cohort-based, meaning that those participating are doing so alongside peers who are on the same journey.