MarketForce, the retail B2B and end-to-end distribution platform founded in Kenya, has raised $40 million in Series A funding for its merchant inventory financing and expansion across Africa.

The startup has a presence in Kenya, Uganda, and Tanzania, where over 15,000 retail customers use RejaReja to process thousands of orders daily. Tesh Mbaabu and Mesongo Sibuti founded MarketForce in 2018. Another challenge the company faced in its early years was that it took a while for partners to get on board because they didn’t understand how MarketForce would operate without owning warehouses and logistics.

Marketforce Raises $40 Million Series A, Introduces Bnpl Merchant Stock Financing

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Marketforce Raises $40 Million Series A, Introduces Bnpl Merchant Stock Financing

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