Magic Spoon Closes $85M Series B Round Led By Highpost Capital And Announces First Nationwide Retail Launch
Magic Spoon Closes $85M Series B Round Led By Highpost Capital And Announces First Nationwide Retail Launch
06/13/22, 12:15 PM
Money raised
$85 million
Round Type
series b
Magic Spoon announced today a $85M Series B fundraise led by HighPost Capital, a leading private investment firm focused on the global consumer and consumer technology sectors, and its first-ever retail launch exclusively into Target stores nationwide. HighPost Capital is joined by Siddhi Capital, Coefficient Capital, Constellation Capital, Carter Comstock, and more. Celebrity investors include Shakira, Russell Westbrook, Halsey, The Chainsmokers, Nick Jonas, Amy Schumer, Odell Beckham Jr., and Nas.
Company Info
Additional Info
Magic Spoon offers a wide range of nostalgic flavored cereal, but with better ingredients and zero added sugar. After experimenting for over a year, co-founders, Gabi Lewis and Greg Sewitz were inspired by the nostalgia and tastes of childhood classics and launched Magic Spoon in 2019. All of Magic Spoon’s cereals are high in protein, low in carbs, keto-friendly, and free of gluten, grains, soy, and anything artificial. Sweet and delicious, Magic Spoon is transforming the cereal industry by building a new category of nutritious and flavorful cereal that you can enjoy any time of day. To learn more about Magic Spoon, please visit www.magicspoon.com or follow on Instagram (@magicspooncereal).