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Mirror Mirror On The Wall Who Is The Fittest Of Them All? Magic Raises $2.5 Million

Jul 20, 2023•almost 2 years ago

Amount Raised

$2.5 Million

Round Type

seed

LondonFitnessWellness

Investors

Sfc CapitalFasanara Capital

Description

'Mirror mirror on the wall…please deliver me a hologram of someone who is going to whip me into shape!' That’s what you get with a MAGIC mirror. Really, you switch your mirror on and a trainer appears to go through a workout for you. No, this is not Evil Queen (Snow White) magic, this is AI and hologram stuff. It will also tell you if your 'form' is incorrect and count your reps, so there is basically nowhere to hide on your workouts

Company Information

Company

Magic AI

Location

London, England, United Kingdom

About

MAGIC is the first in the world to allow users to perform exercises in front of an intelligent hologram mirror which uses our own custom computer vision software to correct real-time form, rep count, and give live feedback to give a completely hyper-personalised workout. We have combined this with our patent-pending dumbbells and co-created workout content with the world's leading athletes.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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