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Magic AI raised $5M in a funding round led by IW Capital to scale operations and enhance product offerings.

Nov 26, 20248 months ago

Amount Raised

$5 Million

LondonFitnessWellness

Investors

Ventures TogetherSfc CapitalBaleen CapitalIw Capital

Description

Magic AI, the UK-based startup, has secured a $5 million investment round to enhance its AI-powered Magic Mirror and expand into new markets. Led by IW Capital, the round also included contributions from Baleen Capital, SFC Capital, and Ventures Together.

Company Information

Company

Magic AI

Location

London, England, United Kingdom

About

MAGIC is the first in the world to allow users to perform exercises in front of an intelligent hologram mirror which uses our own custom computer vision software to correct real-time form, rep count, and give live feedback to give a completely hyper-personalised workout. We have combined this with our patent-pending dumbbells and co-created workout content with the world's leading athletes.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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