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Levan also said the traction the company is seeing led to a flurry of term sheets recently that resulted in a new $18 million Series A round that the early-stage firm Felicis led, joined by BGV, Alven, Techstars, and numerous individual investors. (The company has now raised $27 million altogether.) Levan claims that by analyzing the product usage data of its customers to find patterns in their users’ activity, MadKudu now has the “largest PLG data set in the world.” Something similar is happening now, though the wave has been renamed “product-led growth” or PLG, and one startup that fits the mold is MadKudu, an eight-year-old, Paris- and New York-based company behind a customer data platform product.Founded by Sam Levan and Francis Brero, who met at a since-acquired predictive marketing platform, they realized more data science was needed to help sales reps sift through thousands of product users to identify who is ready to buy.
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